The contractor who responds first wins the job. We make sure that's you.
Websites, local SEO, and lead-generation systems built specifically for general contractors, HVAC, plumbing, roofing, and home service companies. A proven system, not guesswork.
We build the foundation
A custom website built for your trade, with a form that routes leads by job type.
We turn on visibility
Local SEO, Google Business Profile, and AI-search optimization so homeowners find you first.
We scale what works
Paid campaigns layered on top, with every ad dollar accountable to booked jobs.
Your next customer is already searching. The question is who they find.
Most contractor sites look fine and generate almost nothing. Here's what's actually costing you jobs.
Most local searches convert same-day
The large majority of local searches lead to a call or a visit within 24 hours. If your site isn't set up to capture that moment, the job goes to whoever shows up first in the results.
Missed calls are missed jobs
Home service businesses miss a meaningful share of inbound calls every month. A site with no lead routing and no follow-up system quietly leaks revenue you never see.
Reviews decide who gets called
The vast majority of homeowners read reviews before hiring, and most won't consider a business under four stars. Reputation is now part of your marketing, not separate from it.
Use a proven system. Not a leftover from a bigger agency's queue.
Built for your trade specifically
General contractors, roofers, HVAC, plumbers, and electricians all convert differently. Your site is built around how your actual customers search and decide.
Ad spend is never hidden in the fee
On any package that includes paid ads, every dollar you put toward them is billed and reported separately from our management fee, so you always know exactly where it went.
No junior staff learning on your account
You work directly with people who've built this exact playbook for contractors before, not a generalist team figuring it out live.
Three packages. Pick where you're starting from.
Every package includes a website, an inquiry form, and hosting. What changes is how actively we're generating leads for you.
Groundwork
You have deal flow already. You need a credible, functional landing page.
$1,500 one-time
+ $250/month hosting and maintenance
- High-converting landing page
- Inquiry and quote request form
- Mobile-optimized, click-to-call
- Basic on-page SEO setup
- Google Business Profile setup
- Hosting, security, uptime monitoring
Blueprint
Steady, compounding organic growth. No ad spend required.
$4,500 one-time
+ $1,500/month management
- Custom website with service-area pages
- Inquiry and quote request form
- Lead routing by job type
- Local SEO and AI search optimization
- Monthly SEO-driven content
- Review generation and automation
- Social media content and posting
- Monthly performance reporting
General Contractor
Full-service: organic and paid working together, with a dedicated strategist.
$7,500 one-time
+ $2,999/month management, plus ad platform fees
- Everything in Blueprint
- Paid ads management
- Seasonal campaign management
- Dedicated strategist and quarterly calls
- Priority turnaround on updates
See what each package could mean for your business
Enter your numbers below. This updates instantly.
8% (industry average)
Groundwork
Blueprint
General Contractor
Estimates only, based on industry cost-per-lead and close-rate benchmarks by trade. Actual results vary by market, competition, and follow-up speed.
Results are not guaranteed, but should reflect industry standards if your organization is following the success formula.
What clients say after working with us
"Brandspot didn't just build us a website, they built us a growth engine. US sales doubled year-over-year, while Canadian sales nearly tripled, up 197%."
"Working with Brandspot to help me with my vision of how my multiple companies intersect was truly a great experience. They streamlined my marketing tools to make it easier to host multiple websites within one platform."
"We were looking for a creative partner who could help us rebrand our company and build our marketing vision. Their team was incredibly accommodating and worked at the speed a fast-moving company needs."
What contractors ask before they start
How much does a website cost for a general contractor or home service business?
Groundwork starts at $1,500 one-time plus $250/month for hosting and maintenance, no ad spend required. Blueprint starts at $4,500 one-time plus $1,500/month for ongoing organic SEO, content, and social. General Contractor starts at $7,500 one-time plus $2,999/month, which includes managed paid ads and a dedicated strategist.
How many leads will I get per month?
It depends on your trade, your market, and which package you choose. Use the calculator above for an estimate based on your own price per job.
Is ad spend included in the monthly fee?
No. On General Contractor, the only package that includes paid ads, ad spend is always billed separately from our management fee. That keeps our incentive tied to getting you leads, not padding a bundled number.
How long until I see results?
Paid ads on General Contractor can generate leads as soon as campaigns go live. Organic SEO on Blueprint typically takes three to six months to build steady, compounding lead volume.
Tell us a bit about your business
We'll follow up within one business day. Package selected: not selected yet
Ready to stop losing jobs to whoever answers first?
Every week without a system that captures leads is jobs going to competitors who show up first. Book a free 20-minute strategy call, and we'll show you exactly where your current site is leaking leads.
Book a free strategy call