AI is great at producing things fast. What it can't do is know that your competitor just changed strategy, understand why your funnel is leaking at the booking step, or read what your audience actually cares about versus what the data says on paper. That's strategy, and that's what we do. We use AI to move faster. We don't let it replace the thinking.
We stay. Most of our clients have worked with us for more than two years. We know their crews, their busy seasons and their customers, and that's why the work gets better every year. 1
We work in both official languages. Our French is written by francophones, not run through a translator.
We've done this at scale. Our leadership came up through some of the best-known names in global enterprise technology. Since then, we've rebranded business associations and public affairs firms, and produced English and French video for a Fortune 500 real estate company.
We are careful with your information: Our background is in data security, and it shows in how we handle your accounts, files and customer data.
Where AI fits. We use AI for busywork like scheduling posts and pulling public research, and only with paid, secure tools. People write your messaging. People design your brand. If you'd rather we didn't use a tool, we don't.
Your brand is your most valuable asset—it should reflect who you are and connect with the people who matter. We help you define, refine, and design a brand that stands out, builds trust, and sticks with your audience.
Growing a business takes more than scattered efforts. Our full-service marketing unifies your strategy, saves you time, and drives real results—no payroll, no training,
no stress.
We create content that matches your brand’s voice and tells your story in a way that connects. From SEO-optimized blogs to conversion-driven messaging, we help you engage your audience and get results.
Your website should do more than look good—it should convert. We build custom sites that blend branding, UX, and performance to drive action. From WordPress to Brandspot+, we deliver sites that work.
Your online presence is your brand’s first and most important impression. We craft digital strategies that drive engagement, increase visibility, and support real growth—customized to your goals and audience.
We turn ideas into market-ready products with clear strategy and strong execution. From messaging to positioning, we help your audience understand your value—and want what you’re offering.
For most small and mid-sized businesses, an agency costs less. A full-time marketing manager runs close to $100,000 a year with salary and overhead, and you get one person’s skills. Our Full Department plan costs about the same and gives you a strategist, designer, bilingual writer and developer.
It’s an outside team that works as your marketing department, part-time, for a monthly fee. You get senior people without the cost of hiring them. That’s how most of our clients use Brandspot.
Most Ottawa agencies charge $2,000 to $10,000 a month for ongoing work, or $100 to $200 an hour. Brandspot’s monthly plans run from $2,500 to $8,500, and every plan starts with a $500 Groundwork review.
You do. Your logo, website, content and ad accounts belong to your business, even if you leave.
Ads can bring in leads within weeks. Search rankings and brand recognition usually take three to six months to build. Your Groundwork plan sets out what to expect for your business.
Yes. Our team is fully bilingual, and francophones write our French content from scratch rather than translating it. That matters if you sell in Ottawa-Gatineau, Eastern Ontario or Quebec.

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