5 Marketing Trends to Watch in 2025

Top Marketing Trends You Need to Know in 2025

The way we connect with people through marketing is changing fast. Whether you’re running a business or just interested in staying ahead, these trends are shaping the way brands will communicate in 2025. Here’s a simple breakdown of what’s coming and why it matters.

1. Personalization Gets Smarter with AI 🤖

Technology is making marketing way more personal. AI (Artificial Intelligence) helps brands understand what people want and deliver exactly that—whether it’s emails, ads, or website recommendations.

Why It Matters:

Nobody likes generic ads or emails. With AI, brands can send messages that actually feel relevant to your needs, making everything from shopping to reading emails a bit more enjoyable.

Example:

Ever clicked on a product and then got an email with suggestions that feel spot-on? That’s AI working behind the scenes. Think of it as the helpful friend who knows what you like before you even ask.

Moo's Welcome Email

2. Marketing with a Purpose 🌱

It’s not just about selling stuff anymore. People care about what brands stand for, and companies that show they’re doing good—whether it’s being eco-friendly or giving back to the community—are winning hearts.

Why It Matters:

We all want to support businesses that share our values. Whether it’s about sustainability or social impact, brands that walk the talk will stand out in a big way.

Example:

A company that commits to being carbon-neutral or runs campaigns supporting local communities will connect with customers on a deeper level. Think Patagonia or any brand that’s loud and proud about being green.

3. Bite-Sized Videos Are Taking Over 🎥

Let’s be real: attention spans are shorter than ever, and people love short, snappy videos. Platforms like TikTok, Instagram Reels, and YouTube Shorts are proof that quick, engaging content works.

Why It Matters:

Videos that get straight to the point are easier to digest and more likely to be shared. Whether it’s a 15-second recipe or a quick demo of a product, short-form videos grab attention fast.

Example:

A small business showing how to use their product in under 60 seconds can go viral on TikTok. These videos are fun, fast, and effective at telling a story or showcasing value.

Not a small business, but one of our favourite TikTokers, and media moguls, Ryan Serhant, has great content that is fun, informative, and sharable.

4. The Cookieless Future is Here 📈

Cookies (the digital kind) that track your online behaviour are on their way out. Brands now need to collect data directly from their audience in a way that feels respectful and transparent.

Why It Matters:

It’s all about trust. People are more likely to share their information with a brand if they know it’ll be used responsibly. And companies need this data to create better experiences without feeling intrusive.

Example:

A clothing brand might ask you to take a quick quiz about your style in exchange for a discount code. They get helpful info, and you get a personalized shopping experience—win-win!

5. Building Real Communities 🤝

Brands aren’t just selling products; they’re creating spaces where people feel like they belong. Community-led marketing brings people together and turns customers into loyal fans.

Why It Matters:

Everyone loves feeling like they’re part of something. Whether it’s a Facebook group, a Discord server, or even an email club, building a community keeps people engaged and coming back.

Example:

Lululemon’s fitness communities or exclusive online groups where fans can connect with a brand (and each other) are great examples. It’s about more than selling—it’s about creating connections.

Bonus Trend: Talking to Your Tech 🎙️

Voice search and AI chat tools are changing how people interact with brands. From asking Alexa for recommendations to chatting with a bot on a website, this trend is here to stay.

Why It Matters:

People want convenience. Optimizing for voice search or using smart chatbots means brands can help their audience quickly and easily—without a lot of hassle.

Example:

A restaurant making sure their menu pops up when you ask, “Where’s the best pizza near me?” is a perfect use of voice search. Or a chatbot that helps answer FAQs on a website without the wait.

Wrapping It Up

Marketing in 2025 is about being personal, purposeful, and human. Whether it’s through AI, short videos, or building a community, brands that focus on real connections will stand out.

Which of these trends are you excited to see (or maybe already noticing)?

Let’s chat about it!