Brandspot Spotlight Blog

Vibe Marketing: What is it?

Lauren Wheatley

Published on: 30/05/2025

In a digital world where attention is currency, brands are shifting away from rigid strategies and moving toward something more intuitive: Vibe Marketing. This emerging approach blends human creativity with the power of AI to create content that doesn’t just inform—it resonates. In this blog post, we break down what Vibe Marketing really is, where the term comes from, and why it’s being called the “Next Evolution of Marketing.” You'll learn how marketers are teaming up with AI tools like large language models to handle the technical heavy lifting, freeing up time and energy to focus on what actually matters—personality, tone, and authentic connection.

AISocial Media MarketingSmart Marketing

Tariff Turmoil: US Tariffs Causing Canadian Marketers to Shift Strategy

Tracy Harris

Published on: 03/04/2025

Shifting tariffs are causing turmoil for Canadian marketers, causing them to pivot their marketing strategies. Here's what they are doing.

Business

How to Make Customers Fall in Love with Your Brand in 2025

Lindsay Kelly

Published on: 05/02/2025

In 2025, customer loyalty isn’t just about good products; it’s about connection, trust, and making people feel something (other than frustration with your website). So, how do you make customers fall head over heels for your brand? Let’s break it down.

Marketing StrategyBrandingSmart Marketing