Brandspot Spotlight Blog

5 Marketing Trends to Watch in 2025

5 Marketing Trends to Watch in 2025

5 Marketing Trends to Watch in 2025By: Lindsay Kelly
Published on: 07/01/2025

The way we connect with people through marketing is changing fast. Whether you’re running a business or just interested in staying ahead, these trends are shaping the way brands will communicate in 2025. Here’s a simple breakdown of what’s coming and why it matters.

Marketing Strategy
How do I convince my company that we need to do marketing?

How do I convince my company that we need to do marketing?

How do I convince my company that we need to do marketing?By: Tracy Harris
Published on: 29/10/2024

Many company leaders don't understand the processes, technologies and strategies that are available to companies to create revenue growth. This article can help you articulate the findings of how marketing drives growth and strategies to get there.

Business
The Human Touch in a Digital World: How Personalization Creates Repeat Customers

The Human Touch in a Digital World: How Personalization Creates Repeat Customers

The Human Touch in a Digital World: How Personalization Creates Repeat CustomersBy: Krista Wheatley
Published on: 24/07/2024

In today's world, "one-size-fits-all" just doesn't cut it anymore. Customers crave experiences that feel tailor-made for them, whether they're browsing online, scrolling through social media, or walking into a store. And guess what? They're not afraid to take their business elsewhere if they don't get it.

Marketing Strategy
Comprehensive Guide to Understanding the Marketing Cycle

Comprehensive Guide to Understanding the Marketing Cycle

Comprehensive Guide to Understanding the Marketing CycleBy: Tracy Harris
Published on: 13/07/2024

TOFU, MOFU, BOFU - what the heck does this all mean and how do I effectively make sure my business has it all covered?

Marketing Strategy

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