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Tariff Turmoil: US Tariffs Causing Canadian Marketers to Shift Strategy

Tariff Turmoil: US Tariffs Causing Canadian Marketers to Shift Strategy

Tariff Turmoil: US Tariffs Causing Canadian Marketers to Shift StrategyTracy Harris
Published on: 03/04/2025

Shifting tariffs are causing turmoil for Canadian marketers, causing them to pivot their marketing strategies. Here's what they are doing.

Business
How do I convince my company that we need to do marketing?

How do I convince my company that we need to do marketing?

How do I convince my company that we need to do marketing?Tracy Harris
Published on: 29/10/2024

Many company leaders don't understand the processes, technologies and strategies that are available to companies to create revenue growth. This article can help you articulate the findings of how marketing drives growth and strategies to get there.

Business
Comprehensive Guide to Understanding the Marketing Cycle

Comprehensive Guide to Understanding the Marketing Cycle

Comprehensive Guide to Understanding the Marketing CycleTracy Harris
Published on: 13/07/2024

TOFU, MOFU, BOFU - what the heck does this all mean and how do I effectively make sure my business has it all covered?

Marketing Strategy
Do I Need a Formal Marketing Strategy for my Business?

Do I Need a Formal Marketing Strategy for my Business?

Do I Need a Formal Marketing Strategy for my Business?Tracy Harris
Published on: 04/07/2024

Is a marketing strategy overkill for my business?  Or is the marketing strategy what's actually going to propel my business forward?

Marketing Strategy

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