SpotLight Blog

The Human Touch in a Digital World: How Personalization Creates Repeat Customers

By: Krista Wheatley

Published on: 24/07/2024

In today's world, "one-size-fits-all" just doesn't cut it anymore. Customers crave experiences that feel tailor-made for them, whether they're browsing online, scrolling through social media, or walking into a store. And guess what? They're not afraid to take their business elsewhere if they don't get it.

Marketing Strategy

20 Steps to a Winning Business Plan

By: Krista Wheatley

Published on: 04/06/2024

Starting a business is exciting, but it requires careful planning. A well-crafted business plan is your roadmap, guiding you through the journey and showing investors you're serious. Whether you're a seasoned entrepreneur or a first-timer, a detailed business plan is essential.

Business

The Power of Outsourced Marketing

By: Krista Wheatley

Published on: 22/04/2024

In today's fast-paced business world, companies are always on the lookout for new ways to boost their marketing efforts and stay ahead of the competition. That's where outsourced marketing comes in, and companies like Brandspot.ca are leading the charge.

Marketing Strategy