Brandspot Spotlight Blog

Vibe Marketing: What is it?

Vibe Marketing: What is it?

Lauren Wheatley
Published on: 30/05/2025

In a digital world where attention is currency, brands are shifting away from rigid strategies and moving toward something more intuitive: Vibe Marketing. This emerging approach blends human creativity with the power of AI to create content that doesn’t just inform—it resonates. In this blog post, we break down what Vibe Marketing really is, where the term comes from, and why it’s being called the “Next Evolution of Marketing.” You'll learn how marketers are teaming up with AI tools like large language models to handle the technical heavy lifting, freeing up time and energy to focus on what actually matters—personality, tone, and authentic connection.

AISocial Media MarketingSmart Marketing
Understanding the Youth Market

Understanding the Youth Market

Lauren Wheatley
Published on: 11/06/2024

Despite what our parents have led us to believe, we young folk have a significant pull on the economy.

Social Media Marketing
How Can Influencer Marketing Grow Your Business?

How Can Influencer Marketing Grow Your Business?

Lauren Wheatley
Published on: 28/05/2024

In today’s digital age, social media reigns supreme. According to the National Library of Medicine, nearly four billion people in the world use social media (2020).

Influencer Marketing

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