Brandspot Spotlight Blog

Vibe Marketing: What is it?

Lauren Wheatley

Published on: 30/05/2025

In a digital world where attention is currency, brands are shifting away from rigid strategies and moving toward something more intuitive: Vibe Marketing. This emerging approach blends human creativity with the power of AI to create content that doesn’t just inform—it resonates. In this blog post, we break down what Vibe Marketing really is, where the term comes from, and why it’s being called the “Next Evolution of Marketing.” You'll learn how marketers are teaming up with AI tools like large language models to handle the technical heavy lifting, freeing up time and energy to focus on what actually matters—personality, tone, and authentic connection.

AISocial Media MarketingSmart Marketing

New World of Marketing

Lindsay Kelly

Published on: 29/01/2025

Marketing today is a field that never stays still. It evolves as new tools, platforms, and technologies emerge.

The Future of Brand Marketing: Could AI Make Us More Human?

Tracy Harris

Published on: 18/04/2024

The rise of artificial intelligence (AI) is reshaping the way we do business. Streamlined operations and enhanced productivity are early success indicators, but we are only scratching the surface of AI’s potential for business. However, as much as there are operational benefits, the world is still waiting with baited breath because it’s unclear what the future of marketing may hold. Many clients are telling us they are feeling as though it’s a bit like the wild west. The battle is figuring out what is authentic and what is cobbled together and repeated.