The Future of Brand Marketing: Could AI Make Us More Human?

By: Tracy Harris

Published on: 18/04/2024

The rise of artificial intelligence (AI) is reshaping the way we do business. Streamlined operations and enhanced productivity are early success indicators, but we are only scratching the surface of AI’s potential for business. However, as much as there are operational benefits, the world is still waiting with baited breath because it’s unclear what the future of marketing may hold. Many clients are telling us they are feeling as though it’s a bit like the wild west. The battle is figuring out what is authentic and what is cobbled together and repeated.