What is a Brand Strategy and How Can Startups Create and Use One at Low Cost?
In the bustling world of startups, standing out is crucial. Enter: the brand strategy.
In business, effective design is not just a layer of aesthetic appeal—it’s a robust tool for enhancing brand performance and increasing return on investment (ROI). The influence of design stretches across all aspects of branding—from corporate identity to user experience (UX), from marketing strategies to packaging. Let's dive into how these elements of branding and design play a pivotal role in not only shaping a brand’s identity, but also in boosting its bottom line.