What is a Brand Strategy and How Can Startups Create and Use One at Low Cost?
By: Lindsay Kelly Published on: 28/05/2024
In the bustling world of startups, standing out is crucial. Enter: the brand strategy.
Branding
Brandspot Spotlight Blog
By: Lindsay Kelly
How to Invest in Design and Branding
By: Lindsay Kelly Published on: 20/05/2024
Investing in design and branding should be part of the critical strategy for companies aiming to establish a strong presence and build lasting relationships with customers.
Branding
How does Branding and Design Boost ROI?
By: Lindsay Kelly Published on: 11/05/2024
In business, effective design is not just a layer of aesthetic appeal—it’s a robust tool for enhancing brand performance and increasing return on investment (ROI). The influence of design stretches across all aspects of branding—from corporate identity to user experience (UX), from marketing strategies to packaging. Let's dive into how these elements of branding and design play a pivotal role in not only shaping a brand’s identity, but also in boosting its bottom line.
Branding
What is Branding and why is it important?
By: Lindsay Kelly Published on: 06/05/2024
Is it a buzzword? Is it essential? Yes, and yes.
Branding
