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PR, SEO and AIO are no longer separate strategies—they're connected together with the same objectives. PR stands for public relations and builds your brand’s reputation through earned trust and coverage. SEO is Search Engine Optimization and ensures that your message is discoverable in search engines such as Google, Bing and more. AIO is Artificial Intelligence Optimization and is the act of ensuring you are found in AI Overviews, ChatGPT and other AI tools that are commonly used. Each of them work together to help boost credibility, trust and have you found by the right audience.
Together, they:
Earn media attention and brand awareness across channels
Build high-authority backlinks that boost your site’s domain rating
Improve organic search rankings for key topics and keywords
Drive traffic and conversions from trusted third-party sources
Support long-term growth through credibility and discoverability
At Brandspot, we craft integrated PR, SEO and AIO strategies that grow both your brand equity and your digital presence—helping you become a leader in media and search.
We define clear brand messaging and translate it into outreach strategies that target journalists, creators, and digital publishers—
all optimized for organic search performance.
We write press releases, blog content, web content, guest posts and bylines that are not only newsworthy but also keyword-rich, metadata-optimized, and built to attract both readers and search engines.
We pitch your story to journalists, bloggers, and podcast hosts—and secure coverage that includes do-follow backlinks to your site from high-authority domains.
We plan and execute targeted backlink campaigns, earning links from relevant websites, publications, directories, and media outlets that improve your domain authority and Google rankings.
We position your team as experts through op-eds, contributed articles, podcast appearances, and interview placements—often published with profile or contextual links to your site.
We monitor and manage how your brand appears in search—from Google Business Profiles to SERP features—and help maintain a strong, consistent online presence across platforms.
We track media hits, link placements, keyword rankings, organic traffic, SEO and AIO performance—so you can see how PR, SEO and AIO are working together to grow your brand.
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